The Five Cs of True Omnichannel Experiences

The Five Cs of True Omnichannel Experiences

By Samantha Starmer Vice President of Design – Digital Commerce and Identity Capital One     When I first started designing omnichannel experiences just over 10 years ago, I couldn’t find much guidance. Mobile was still nascent; neither the iPhone nor...

Omnichannel: Are We There Yet?

By Wendy Shlensky, Vice President, Analyst and Advisor Relations, HGS In October, I facilitated a session at the Frost & Sullivan Executive MindXchange entitled The Digital Transformation Struggle, Addressing the Omnichannel Gap. Before the session, I was...